Feedvisor’s 2021 Amazon Consumer Behavior Report uncovers critical consumer trends, emphasizing Amazon’s importance as a prominent sales platform this holiday sales season and into 2022
NEW YORK–(BUSINESS WIRE)–Feedvisor, the “AI-first” optimization and intelligence platform for brands and retailers on Amazon, Walmart, and e-marketplaces, today released the findings of its 2021 Amazon Consumer Behavior Report. Now in its fourth year, the report provides a comprehensive and detailed view of the minds and wallets of over 2,000 U.S. consumers, including the ongoing impact of COVID-19 on consumers’ buying habits and the evolution of their online media consumption and shopping behaviors.
“The 2021 Consumer Behavior Report demonstrates the continued influence of Amazon and e-marketplaces on retail purchasing decisions as we enter a post-pandemic landscape for e-commerce,” said Dani Nadel, President, and COO, Feedvisor. “To win in this era, brands and retailers need to examine the factors that drive consumers to purchase, paying close attention to personalization, convenience, value, and product assortment, as well as implement effective strategies to continually identify and act on evolving customer needs and expectations.”
The survey found that 57% of consumers are shopping more online than they did before the pandemic, and 72% of consumers now subscribe to Amazon Prime. This indicates tremendous opportunities for brands and retailers to capitalize and succeed on Amazon today if they understand and accurately address their buyer’s needs, especially during critical sales periods like Black Friday and Cyber Monday. Notable findings from the survey include:
The Expanded Role of Amazon and E-Marketplaces
Black Friday and Cyber Monday Remain Critical Sales Days
Even for those focused on serving the needs of last-minute gift-givers, brands and retailers need to prepare their holiday strategies as soon as possible to leverage the lead-up and lead-out period around Black Friday and Cyber Monday.
Brands and Advertising Sentiment: What’s Working for Consumers
According to the report, brands and retailers have more opportunities than ever to grab the buyer’s attention, but only if they optimize critical marketing strategies like messaging, advertising, promotions and pricing. Additional survey insights regarding customer behavior include:
To see the full “2021 Amazon Consumer Behavior Report”, please visit feedvisor.com.
About Feedvisor
Feedvisor is the “AI-first” optimization and intelligence platform for brands and large sellers on Amazon, Walmart, and e-marketplaces. Feedvisor’s platform and team of experts offer best-in-class advertising campaign optimization, patented pricing technology, brand and content management, and data-backed intelligence to drive demand profit, and revenue growth. For more information about Feedvisor, visit feedvisor.com.
Methodology
This survey was commissioned by Feedvisor and conducted by Zogby Analytics. It was distributed online from July 13–16, 2021, among a sample of 2,003 U.S. adults who have purchased a product on Amazon within the last 24 months. Results from the full survey have a margin of error of plus or minus 2.2 percentage points. All numbers have been rounded to the nearest percent. 
Jenna Jordan
Ketner Group Communications (for Feedvisor)
[email protected]
Jenna Jordan
Ketner Group Communications (for Feedvisor)
[email protected]
