Amazon Product Images: 2021 Requirements & How to Optimize Listings – Jungle Scout

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Brian Connolly

Amazon Seller, Seller Resources, Seller Strategies
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Your product images are among the most important aspects of your Amazon listing. Clear, high-quality images will help sell your products by showing potential customers exactly what they’ll receive. 
Conversely, weak images can negatively impact your listings. Dull or blurry photos, and even the wrong number of images on a listing can make a big difference. 
Not should your images be of high quality, they should also adhere to Amazon’s product image requirements. Like everything else regarding selling on Amazon, staying 100% compliant to its Terms of Service is very important. 
In this post, we’ll go over Amazon’s Product Image Requirements, along with best practices to make your images stand out among from the competition. 
If you want to be successful on Amazon, you have to play by Amazon’s rules—especially when it comes to product images. The last thing you want is for Amazon to suppress your listing because you violated the image requirements. 
The main product image is the first photo customers will see when they view your product among the search results on Amazon. It is of utmost importance that your main image entices the customer while following the requirements listed above.
Now for a short quiz: I searched “external microphone for camera” on Amazon and found two listings with these photos as their main product images. Which one do you think violated Amazon’s TOS
Amazon product images
If you chose the image on the right, you’re correct! That’s because the camera shown in that image is not included with the sale of the microphone. This could cause confusion for customers who didn’t fully read the product title or description, and think they’re getting an incredible bundle deal on a camera and mic. 
Note that if customers are confused in any way about what’s included in their purchase, they’ll just click a different listing—it’s that easy to lose a sale, all due to one inadequate image. 
In contrast, the first image features a large, detailed, crisp rendering of the microphone for sale—as a customer, I see exactly what I’ll get, with no confusion. 
One of the most important requirements for your main image is that it must have a pure white background that excludes accessories, props, extraneous text, logos, watermarks, or inset images. Basically, the main image has to be a no-frills—but high-quality—mugshot of your product.  

If your main image doesn’t resemble the above, Amazon may suppress your listing, and your product will be inactive. 
Here are some prohibited features for main images—be sure to avoid these.  

Each of these would be inappropriate to use as the product’s main image. However, they’d be perfectly suitable to include among your additional images—more on that later.
But wait—there are still more image requirements to be aware of if your product is a piece of clothing or an accessory. 
You may see competitors get away with illicitly spicing up their main image, but don’t be tempted. Always play by the rules on Amazon—you’ll spare yourself the awful headache of recovering a suspended listing. Save the unique backgrounds or added text and logos for your other images! 
Amazon provides you space to upload up to 9 images to your Amazon listing. Keep in mind that only the first 7 images will be shown on your actual live listing, as seen in the example below.

I recommended adding eye-catching graphics and text to your additional images to help keep the customer interested in and informed about your product. Here’s where you can get creative and add fun, unique backgrounds, along with your logo. 
Infographics, informative text, and comparisons or size charts provide important information that may help customers convert. 

Now that you know Amazon’s image requirements, let’s go over best practices for taking product photos that will stand out from the competition while following the rules. 
It’s technically possible for you to take your own photos with a smartphone and edit in white backgrounds, logos, and other conversion-boosting details. But at this point, the competition on Amazon is simply too fierce to have anything less than professional-quality product photography. 
Think about it from the customer’s point of view: which listing is more enticing, the one with the bright, well-lit product, or the one that’s slightly blurry, with weird shadows? Unless you’re a professional photographer and/or have access to high-quality camera equipment, you should outsource your product images. 
Fortunately, it’s easy to find highly trained product photographers — check out our guide for more details
Take product photography seriously and remember to factor in its cost when researching a product to sell on Amazon. Whether you take your photos yourself or hire an expert, these helpful tips will ensure you get the photos you—and Amazon—want. 
As mentioned above, the main product image needs to follow strict requirements. Remember, this photo is what customers will see first when scrolling through search results on Amazon, so make it count. 
Take advantage of all the image space Amazon allows. Upload a full set of seven images, and give them some variety. Offer potential buyers as much information as possible from within the images themselves.
The photos below for a protein powder product include a high-quality main image, infographics showing nutritional information, images of the product in its natural habitat (in the hands of crossfit athletes), and a video demonstrating the product’s intended use and health benefits.

Show your potential customers exactly what it’s like to use your product and why it’s relevant to their interests. Do you have a specific target audience or ideal customer in mind? Include that type of person in your images.
An easy way to get lifestyle images is to snap yourself, friends, or family using the product. You can still take informative action shots or lifestyle images without a professional camera. For instance, if you’re selling a paddleboard, get out on the water and capture it in action on your phone!  

Above is a great example of a low-budget but effective lifestyle image. It looks like it was taken from a phone, but still clearly depicts the product’s intended use and makes paddleboarding look genuinely fun. It’s an irresistible image for a target audience that enjoys outdoor activities with friends or family—customers are easily able to picture themselves enjoying their own paddleboard.
If you aren’t able to take your own lifestyle images, you can photoshop people using your product. Here’s a good example of that. This brand shows you four different ways to use their paddleboard. You have to look pretty closely to see that the yogi was added in post-production.

If you’re not confident in your Photoshop skills, it’s highly recommended that you hire someone to do it for you. Poorly edited images risk a negative portrayal of your product and brand.
Highlight relevant product information by adding it to your photos. Using consistent fonts and colors creates a specific look and feel for your brand on Amazon.
Here are a few examples to give you some ideas for your listing:

You can always hire a professional to create infographics like these. 
Since your customers cannot actually touch and view your product in person, it’s important to show them every possible angle of your product. You can do this by zooming in on different features or parts of your product. See below:

This brand points out important details about their swing that customers should be aware of, like its durable iron hardware, weight limit, warranty, and adjustability. This helps sell customers on the quality and design of the product and distinguishes it from similar listings.
If your product has an important benefit that cannot be easily seen from its exterior, you can include a 3D cross-section designed to show off that feature. For example, for an insulated tumbler, you’ll want to show—not just tell—the customer how it keeps drinks hot or cold. 
Amazon product image schematic diagram
The customer can better understand how the tumbler works while learning about all of its materials from one simple photo.  
While this isn’t necessary for every item, it can help customers understand a product’s complexities or mechanism of action. 
Does your product solve a specific problem for customers? Include a before-and-after comparison image to show customers exactly how it could benefit them. 

A dramatic side-by-side offers proof that the product will help with posture—and might even alert the customer to a problem they didn’t know they had. Talking about a product’s benefits is one thing—showing it in action is more powerful. 
Does your product require some assembly or installation? Demonstrate that process in your images. That way, the customer can confidently put your product together, instead of giving up and returning it. 

I want to add this point again to emphasize the importance of hiring a professional photographer and/or graphic designer for your Amazon product images if you are not a pro. 
The days of DIY product photography on Amazon are gone. In order to remain competitive, your images need to be polished. 
You can expect to pay anywhere from $200 to $300 for a professional photographer to take your main product image, plus six additional angles, infographics, or lifestyle images. 
At this point, you’ve likely already spent lots of time and money developing your product and investing in inventory. Don’t risk losing sales because of poor photography. This up-front expense will pay off in the long run. 
The better your images are, the greater chance you have at converting a browsing customer into a buyer. Remember that a set of standout product images is one of the most important parts — if not the most important part — of your listing.
Really take the time to craft the best possible images and infographics you can. Consider your ideal customer, and what that kind of person would want to know about your product. Make your product photos informative and eye-catching, and don’t hesitate to hire a professional to get the job done right. 
With effective product images, you can make this your year to crush it on Amazon! 
Have any more questions regarding your Amazon product images? Let us know in the comments below!
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Brian Connolly
Brian is a writer and entrepreneur with over 6 years of experience in e-commerce and selling on Amazon.
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great article. thanks. could you advice app for editing photos like in your examples, (texts, infographic,etc.)
Hi Ruslan,
Sure! Check out Canva. It is a free online photo editor with tons of templates and fonts to choose from.
Thanks for a nice article. I have a question:
Is it possible to have different set of product images for a different marketplace in Europe? (for the same ASIN)
Example: On will be a 2nd image an infographic picture with German language and on will be 2nd image an infographic with French language text/notes on it (but all for the same ASIN/product).
I haven’t seen any living example for this setup. I appreciate every information about this. Thanks
Hi Tomas,
Yes, I believe you can do so. Have you tested this out?
Good article.
Can Amazon product images include external website as text?
Hi Dravin,
No, you cannot include any information about an external website in your Amazon listing.
Take product photography seriously and remember to factor in its cost when researching a product to sell on Amazon. Many Many informative article.
Thanks for reading!
Great post. I have good product pictures. Can you recommend specific photoshop designers to add text and graphics? What’s the best place to find them? Fiverr or other sites?
Hi John,
Thanks for reading! Jungle Scout has its own freelancer marketplace, the Jungle Scout Market. You can find talented freelancers to help you with your graphic design needs.
hi would you provide photo shoot facility or recommend any studio
HI Naveed,
Check out our Jungle Scout Market! It is filled with tons of professional photographers that can help you with your Amazon images.
Wow, It’s really a great article. I appreciate your post. Thanks
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