Signing out of account, Standby…
SEO is a cost-efficient and valuable marketing strategy — it’s always a good time to capitalize on this tactic.
Even if you’re a skeptic about the potential results, it’s hard to ignore the allure of search engine optimization (SEO). You know that most people in the developed world use search engines multiple times per day. You also know that getting to the top of the search results could lead to an incredible surge in traffic to your website.
The problem is readily available if you conduct a search for the products and services you’re currently selling. In a fraction of a second, you’ll be confronted with thousands, or maybe millions, of different businesses doing what you do. And all of them have spent more time on SEO than you have.
Competition is fierce. SEO is getting more difficult. There’s a learning curve to get through.
Is it too late to enter the SEO game as a new competitor?
Modern SEO is a totally different animal than early-day SEO. In the early days of Google, it was somewhat easy to exploit the search engine algorithm. There weren’t many other businesses to compete with. The path to earning a higher ranking was fairly straightforward; stuffing your site with keywords and spamming backlinks would have been enough to support you.
Today, SEO is much more difficult — and for several reasons.
Related: Trends in SEO that Will Affect Every Industry
These are some of the biggest modern problems for new competitors trying to enter the game:
Related: 10 Fundamentals to Understanding SEO
Reviewing these potential challenges, you might feel discouraged. But it’s definitely not too late to enter the SEO game. Here are some of the most important things to do if you want to be competitive:
SEO is going to remain a cost-efficient and potentially valuable marketing strategy for years, and possibly decades, to come. Accordingly, it’s never going to be officially too late to capitalize on this tactic. The best time to start an SEO strategy may have been several years ago — but the second-best time to start one is today.
Related: 7 Reasons Why SEO Matters for Every Startup
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Emily Rella
Gabrielle Bienasz
Gabrielle Bienasz
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