Adding more pages to your Amazon Brand Store can help customers browse your products and learn all about your brand. Even if you are only selling a few products, use your Store to give customers detailed information about your products and brand.
On average, Stores with 3+ pages have 83% higher customer dwell time and 32% higher attributed sales per visitor
Adding pages to your Amazon Brand Store is an easy way to boost engagement and sales. Get started today by choosing from brand store predesigned templates, or customizing your new pages with drag-and-drop tiles.
Here are a few helpful tips to keep in mind as you add new pages.
1. Organize By Product Collections
Help customers to navigate your Store by grouping similar products together on different pages based on category, product type or theme. With the Product Grid template, you can display a large number of items and can choose to automatically hide items when they go out of stock.
Product collections allows you to group your products by interest or theme, such as “summer looks” or “for your home”. You can also use it to create a deals collection, feature new arrivals and promote bestsellers. It is an evolution of the product grid widget, but with a few key improvements:
- You can now add up to five collections per page to showcase more of your products in an easy–to–browse way
- All existing product grid widgets can easily be converted into collections
- Up to 60 products can be added per collection
- You can easily pair collections with rich lifestyle images that highlight your products in action
2. Create Custom Campaign Landing Pages
We have found that ad campaigns are most successful when the landing destination meets customers expectations.
On average, we have seen that linking your Sponsored Brands campaign to your Store page has 28% better return on your ad spend compared to linking to a product list page.
If your Store has at least three pages, you may be eligible for Sponsored Brands campaigns with Store Spotlight creative to showcase individual pages with a custom headline, images and labels.
3. Build Pages To Highlight Seasonal Items, Deals & Best-Sellers
There are easy-to-use templates and drag-and-drop tiles which offer limitless possibilities for your Store. For instance, you can build a page that curates recommended items for seasonal events and holidays, and even schedule it to start and end in sync with a specific event.
Or, you can make it easier for customers to find your best deals with a page that highlights products with active deals or coupons. If your brand has a flagship product or a recent launch, you can also build a page that spotlights featured products and their benefits with immersive videos and shoppable images.
4. Share Your Brand’s Story
Consider using text, image and video tiles to build a page about your brand’s history, your mission or any additional information you would like to showcase about your brand. And when you are finished updating your Store, you will be able to preview it on mobile before publishing.
5. Keep your homepage concise
For the best customer experience, avoid creating a long homepage that requires extensive scrolling. Instead, spread out your products across multiple pages—you can even feature just one or two products on a page.
When we are building out a Store page, we want to have clear, concise headings. We want bright, amazing images, and video if we have it. Once this is done, we can start getting traffic there—definitely through Sponsored Brands Advertisements!
Follow these six simple steps to create a product collection in Store Builder:
- Add a new section: When signed into Store Builder, click “Add new section” under “Page sections”, then select “Product Collection”
- Create collections for a new or existing page: Add up to five collections per page to show more product options for shoppers
- Include a title and imagery: Give your collection a title and upload relevant imagery that are adapted for both desktop and mobile views
- Organize your products: Add 4–60 products to your collection. Remember to group these products together accurately to help shoppers browse with ease
- Customize the layout for your Store: Set layout and design options for the collection that align with your brand’s visual identity
- Review and publish: Remember to preview your changes before you save them. Once you are happy, click “Submit for publishing”
Is Your Store Captivating Customers?
Adding new widgets to your Store might help it come to life. Stores that have been updated within the last 90 days have 21% more return visitors and 35% higher attributed sales per visitor.
You may captivate your audience’s attention, tell your brand’s story, and showcase your unique products or new arrivals by adding video and shoppable photos.
Add Video Widget
With video, you can explain your brand’s story, promote great sellers and new arrivals, and provide shoppers with inspirational content. We discovered that stores with at least one video had 12% higher shopper stay time than stores without a video.
- For your video cover image, use a clear and engaging image or still frame that will encourage shoppers to watch.
- Offer details they cannot get from images or text, like a product performing under challenging conditions or a person interacting with your brand.
- Create videos that are true to your brand’s message with a clear selling point.
Add Shoppable Image Widget
Use lifestyle images in the shoppable image widget to feature your products in a real setting. Unlike static images, shoppers can engage with the image and see the products’ name, price, customer ratings and Prime availability and add these products directly to their baskets.
- You can highlight up to six products in the image, but avoid placing products too close together.
- When placing the points that identify the ASINs in the image, be sure to place each point directly on or next to the product without changing the product’s overall appearance.
- Check the mobile experience and ensure that the widget’s call-to-action does not cover other important elements.
If you’re new & want to get started with selling on Amazon, check this out:
Amazon Seller Central Guide for Beginners