Processing…Please wait.Jenny Mallory is the director of paid media at Vizion, an agency founded in Dallas, Texas, specializing in SEO services, paid media searches (search/display/social/video/Amazon), local listing management and conversion rate optimization. Jenny has 15 years of experience in paid media and working with clients on everything from hyper-local efforts to international efforts. PPC Learn […]
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In “Are Amazon’s ‘Sponsored Product’ Ads Worth It?,” my post last month, I addressed the basic workings and worth of Sponsored Products. In this article, I’ll review tips for getting the most from Sponsored Product ads, both for experienced users and first time advertisers.When you launch campaigns in Amazon, you have a choice between “Automatic […]
(Bloomberg) — The German government is planning to inject about 8 billion euros ($8 billion) into Uniper SE as part of a historic agreement to nationalize the gas giant and stave off a collapse of the country’s energy sector.Most Read from BloombergHome-Flipper Opendoor Hit With Losses in Echo of Zillow CollapseSouthwest Mexico Struck by 7.5 […]
We tell the stories that matter. To help defend quality reporting and spark change, please support the Bureau Published September 16 2022 By Oliver Kemp The Bureau co-publishes its stories with major media outlets around the world so they reach as many people as possible.Role: Audience Producer, The Bureau of Investigative JournalismContract: Full-time (initial 12 […]
This article is one in a 10-part series that examines Amazon’s booming advertising business: The people driving it, the ripple effects on other companies, and what’s next. It was originally published in May and has been updated.Soon, Amazon will be able to lay claim to “Must-See-TV Thursday.”Come September, Amazon’s CEO, Andy Jassy, might well be […]
By Alexys Coronel, Head of U.S. Entertainment and Telecommunications When Toy Story hit theaters in 1995, it became a phenomenon, inspiring critically-acclaimed blockbuster sequels and spawning one of the highest-grossing movie franchises.On June 17, Disney and Pixar are releasing Lightyear in theaters, which traces the origin story of Buzz Lightyear, the legendary space ranger (voiced […]
A major online retailer wanted to test if adding a smiley emoji ? to the meta description would have a significant impact on organic traffic. What do you think? source
Getty Images/iStockphotoAs the online shopping landscape grows, organizations need e-commerce software that can handle large order volumes, offer exceptional CX and streamline back-office operations.Billions of people embrace e-commerce and some analysts expect the online marketplace to virtually double in size by 2025. As the industry becomes more competitive, organizations with outdated e-commerce software may struggle […]
Signing out of account, Standby… Here’s why now might be the perfect time to write and publish your book.You’re an entrepreneur. You’re looking for ways to boost your platform and attract attention to yourself and your budding brand. As a culture, we tend to elevate authors as titans of thought who have achieved what few […]
