In Amazon’s back-to-school campaign this year, there are two stars—actress Kathryn Hahn, and low prices. The latter is a key part of the retailer’s marketing strategy as Amazon seeks to entice budget-watching shoppers who are more price-conscious than ever. “This year, knowing the financial pressure parents are feeling, we focused on how we can help […]

A new wave of Chinese direct-to-consumer (DTC) brands, such as Shein and Anker, have gone stratospheric in the last couple of years. For The Drum’s e-commerce deep dive, EPAM Continuum’s Miro Jin tells us what others can learn – and which keys to their success western brands might struggle to emulate. EPAM Continuum digs into […]

Product & Seller Ratings Having high Google product and seller ratings is paramount for building your credibility. A consumer is more likely to purchase your products or services when they see a high rating. This is also important for building your credibility as a trusted seller. Product Ratings While most of you probably know the […]

These leading Natural Language Processing vendors can help AI deployments “learn” how to listen and interact with humans. As more and more companies adopt artificial intelligence (AI) in a variety of sectors, these AI are inevitably put in positions where they have to interact with human beings. From customer support chatbots to virtual assistants like […]

Amazon: Most retail reports suggest a successful Prime Day for the Seattle e-commerce giant, which hosted its annual summer sales holiday on July 12 and 13. Sixty-two percent of consumers shopped exclusively at Amazon over the two-day period, according to market research firm Numerator, despite scores of other deals from competitors such as Target and […]