How to find low competition keywords with semrush

How To Find Low Competition Keywords Using Semrush

Step By Step Guide To Find Low Competition Keywords Which Can Help You To Rank On Google Easily

When you enter a new market with a new website, you are looking for the best keywords for each and every search. Keep in mind while you prepare your list of the most relevant search terms, your competitors are doing the same right now! Furthermore, your main online competitors have already ranked not only on the first page of a search engine results page, but also in the top positions.

Do you think you can beat your competitors? Without a doubt, yeah!

Just be cautious when selecting keywords. Before you begin putting search terms on your site that you expect your potential clients will use to find your services or products, be sure you’ve chosen enough low-competition keywords.

Low-competition keywords are critical for increasing your website’s ranking. How do you track them down? Follow the steps outlined below.

Step 1. Build Your Initial Keywords List

It all starts with organic search engine results positions. The easiest way to build keywords list is to find the competitors keywords. Here you need to visit Semrush Organic Research option to start the keywords research.

Enter a competitor’s website address and click Search.

You will get a list of keywords for which your competitor’s website is rankings in the top 100 organic search results on Google. 

For example, let’s take the “healthy and balanced cooking” niche.

Currently you can analyze the performance of this site and see which keywords it gets search engine traffic with. Take note of the keywords difficulty column, KD% (keyword difficulty). 

This is just how we measure the difficulty of competing for that keyword when you go back to square one. We’ll talk more about KD% later on in this article. You can additionally make use of filters to locate more certain keywords that are more relevant to your business. 

For instance, this is what it looks like if you use a filter to find keywords that consist of “vegan”. Add extra filters for KD%, volume, or perhaps number of words per phrase (e.g. words which contain 4 words or even more) to locate low-competition long-tail keyword phrases to add to your checklist. Repeat this process for multiple competitors and also submit the keywords you want to Keyword Manager, where you can save a master listing of approximately 1,000 keywords. 

Next report: Keyword Gap

Go to the Keyword Gap tool to contrast keyword phrases in between domain names and also discover long-tail queries. Enter your website and approximately 4 of your competitors in the input areas and also click the Compare button. With simply a couple of clicks, we have actually created a list of over 10,000 key phrases for the “healthy and balanced cooking” specific niche. 

Tip: If you don’t recognize the market domain names for your site, make use of the “Competitors” tab in organic search. Now export the keywords you like from this report to Keywords Manager to integrate the listing with the other exports to additional feed your master list. 

Utilize the Missing, Weak, or Unused filters to discover the best possibilities for your website. The next step will help you discover even more keyword ideas to include.

Step 2. Expand Your Keywords List Report To Utilize Keyword Magic Tool

Now it’s time to broaden your list of reduced competition keywords to include even more terms you may have neglected. Right here’s exactly how to locate terms that match your keywords. Enter a keyword from your initial list of keywords and click Search.

You will get a list of explained keywords that contain the search query terms.

Then utilize the related filters to find related keywords.

You will be presented with a checklist of keywords that are semantically related to a certain search term, and while they may not have the same wording, they will certainly have similar search engine result. You’ll want to include some of these results in your plan to cover the basics. 

Utilize the Questions filter to locate key words connected to questions (which make great content topics). It will only show you keywords that include who, what, where, when, why, or how. 

If you see a KD quite high, you should add a low-difficulty filter. You’ll find out more regarding this in step 3. 

Add your desired keywords to the list in Keywords Manager along with the rest of the keywords you want to target. 

Step 3. Filter For Keywords With High Search Volume & Little Competition 

The average monthly search volume for each term indicates the amount of potential web traffic you can get. The higher your ranking for keywords with high search volume, the more traffic your site will certainly obtain. However, its a known fact that the competition for popular search terms is very high. There is no point in trying to rank for keywords that you will certainly never get to. 

You need to find a balance in between a word’s search volume and its competition level. To help you do that, Semrush deals two ways to filter for highly competitive keywords.

Keyword difficulty, an estimate of exactly how difficult it can be to organically (with SEO) out perform current websites and pages that rank high in Google for a provided keyword. Competition level, the density of paid advertisers (utilizing PPC) making use of a certain keyword for their advertisements. Although this metric refers to paid search competition, it can additionally be representative of organic search competition. 

In all of our keyword research reports, along with in Keyword Manager, you will discover a column for these 2 metrics. These 2 metrics will help you find the most effective keywords for your success. 

Estimating the keyword difficulty Keyword difficulty (1-100%) tells you just how tough it is to outrank your competitors in the leading 100 on Google for a provided keyword. 

The higher the percent, the more initiative you require to place in to outrank your competitors for your target keywords: 

Over 80%: The most difficult keywords. You need to do a lot of SEO and also need high quality backlink as well as invest a lot of time before to get in the top 20. If you have a brand new site, it’s not a good suggestion to target keywords with high competition. 

In between 60% and 79%: Medium difficulty keywords. Despite having these keywords, it will not be very easy to enter Google’s top 20. Nevertheless, with quality content as well as with high quality relevant backlinks, you can outrank your competitors gradually.

Between 40-59%: Keywords you can reach the start. 

Listed below 40%: Keyword phrases that are extremely easy to reach due to their reduced search volume as well as high specific search intent. Uncovering keywords with low competition and also high search volume calls for effort as well as perseverance. However, if you are fortunate enough to find a strong list of these keywords and also execute them throughout your website, you have a likelihood of ranking very for these high-volume keywords. 

Estimation of the competence level

To approximate the level of competency, we presume that the range is rather similar. The main difference is that it is a decimal number that ranges from 0 to 1 and determines the density of paid advertisers. The closer the value is to 1, the much more advertisers are currently bidding on that particular key words. Therefore, it will be more difficult to stick out in the search results page. 

Over 0.80: There is high competition between advertisers for these keywords, so traffic may be directed to the paid results. If a keyword phrase has a high density for advertisers, it can be concluded that the search is focused on a purchase. 

In between 0.60 – 0.80: keyword phrases with a medium density of advertisers. You can try out marketing for these words if your organic initiatives aren’t working, yet you will not make a quick profit either. 

Below 0.60: keyword phrases with the lowest density of marketers. This can suggest both that they are key phrases that have not been found by marketers’ radar, which they are just not worth advertising for. Keep this in mind as you do your research. 

Again, you can make use of the ranges recommended above as a guide, however keywords with a KD percent of less than 60 use the very best chance of beginning.

Begin by looking for keywords that remain in the 50, 40, or below range, and make it your mission to build from there. Procedure the trouble with the keyword recap report. 

One more quick method to gauge competition for keywords in bulk is to use Semrush’s keyword summary tool. You can submit a list of up to 100 keywords on the tool’s main web page. Possibly you have a list of target keywords or a list of key phrases from your web site that are already ranked in Google Search Console. You can upload this list here and quickly see how we rank the difficulty of each keyword.