LOOKING TO SCALE YOUR ECOMMERCE STORE? THIS 72-HR FLASH SALE IS JUST FOR YOU!
A magazine for young entrepreneurs
Written by | March 18, 2022
Want a heads up when a new story drops? Subscribe here
Looking to learn how to grow your YouTube channel and gain subscribers quickly? You’ve come to the right place.
Below, we’ll walk you through the exact tactics we used to grow our YouTube following to nearly 200K subscribers. From creating click-generating YouTube thumbnails to writing irresistible video titles, we’ll show you all the hidden ways you can accelerate your growth on the platform.
To grow your YouTube channel, you’ll need views—and to get views, you’ll need traffic and subscribers. Everything we show you below focuses on getting more people to watch your videos, visit your profile, and interact with your content.
Below, we’ll cover 15 YouTube growth strategies in this guide but don’t feel like you need to execute every tactic to grow your YouTube channel—just trying a handful has the potential to skyrocket your subscriber count.
YouTube (like Google) is a search engine, and it’s one of the most popular ones in the world. Creators upload 500 hours of video every minute to YouTube—that’s a lot of competition. Unless you already have a loyal Twitter following or email list, nobody will find your content unless you optimize it for search.
Ideally, you want to target keywords in your profile, video titles, and descriptions that get tons of monthly searches but have little competition. That’s easier said than done.
First, use a keyword research tool like Keyword Tool (very descriptive) to find keywords with promising search volume. Next, use a tool like TubeBuddy to evaluate its estimated competition. Again, you’re looking for keywords with the delicate balance of high search volume combined with low competition.
Once you know which keywords you want to target, it’s time to optimize your profile. This will involve completing your data fields and including keywords in the right places.
For example, you might want to add an important keyword to your YouTube Channel name. If you were to build a YouTube channel around SEO (search engine optimization) tips, having a channel named “SEO Guru” rather than “Kyle’s Channel” would give you a significant bump in the search results.
Complete your “About Us” section. Add any relevant keywords you can, especially in the first 48 characters (since this will be displayed in YouTube search results). Above its search value, your profile page is a good place to tell brand-new visitors what you’re all about. Don’t expect them to browse through all your videos to know what you have to offer—tell them exactly what they can find on your channel.
Your video thumbnail is likely the most-click-influencing element of your entire YouTube channel. It’s the first thing visitors will see when your videos pop up on their homepage or search results. Yes, your channel and title are important, too—but every user will see your thumbnail first.
If it’s the most important element, you should probably spend a fair amount of time optimizing it. Don’t just grab a pre-populated screenshot from your video—that’s a recipe for mediocrity and obscurity. Instead, spend time using Canva or Photoshop to create unique custom thumbnails for each video.
Notice how the videos in the screenshot above use bold text overlays, illustrations, and contrasting colors to hook viewers? Replicate this strategy for your own YouTube thumbnails to guarantee your audience never glances over your video. If someone is interested in a thumbnail, then they’ll look at the title—which is what you’ll want to optimize next.
Once you’ve hooked a viewer with your thumbnail, it’s time to earn their click and view with your title. Just like a top-performing blog title, this needs to be compelling and provide search value. The more people that click your video, the more YouTube will recommend it on homepages, search results, and relevant videos.
Avoid click-bait and focus on providing value. Answer the question for your potential viewer: “What’s in it for me?”
Will they be entertained, learn a valuable new skill, or catch up on the latest news? Your title should tell them why they should watch your video instead of the dozens (or hundreds) of other options right in front of them.
Is your video the most comprehensive? Can it teach viewers the fastest? Is it the most up-to-date? These are the questions that’ll flash through your viewers’ minds in the milliseconds between them seeing the video thumbnails and titles and ultimately clicking on one.
Beyond value, include relevant keywords in your title so that YouTube knows what your video is about and where to include it in search results. Find the delicate combination between being clever, adding keywords, and providing value. That’s easier said than done, but there’s no exact formula for success—you’ll have to experiment and see what works best for your channel and audience.
There’s no single best time to post on YouTube for all videos and audiences. YouTube is a global platform, and what’s best for your tech content might be completely opposite for the gaming world. We recommend experimenting with different times and checking your YouTube analytics to measure engagement.
However, if you need a starting point for finding the best time to post on YouTube, Frederator Networks’ data suggest Thursday and Friday are the best days, with 3 pm leading to the most engagement. Unlike most social media platforms, YouTube’s recommended videos aren’t on a traditional feed—so you don’t need to publish seconds or minutes before your audience visits the site.
What’s more important than timing is consistency—see tip #13.
Read more: YouTube Analytics: 21 Metrics That’ll Transform Your Channel
Most YouTube channels neglect the power of playlists. Even some of the best channels haven’t taken the time to organize their videos and optimize the experience for their visitors.
However, playlists are an excellent way for getting your subscribers to stick around, find similar videos, and continue watching. Creates series or find similar-themed videos to bundle into playlists.
The longer users engage with your content, the higher YouTube will rank your channel. YouTube wants users to stay on the platform, and if you’re going to help make that happen, they want to show your content to more viewers.
Use all your promotional levers to boost your YouTube channel’s audience. Here are a few cross-promotion ideas:
Viewers watch your content and leave—subscribers keep coming back for more. Do everything you can to make sure a one-time viewer subscribes to your channel before leaving the page and potentially never revisiting your channel. Sometimes, you won’t get a viewer to subscribe the first time they interact with your content—often, they’ll need to engage with a few different videos before they feel confident in adding you to their coveted list of subscribed channels.
Don’t expect your viewers to subscribe—ask and remind them to. Add calls to action (CTAs) at the beginning, middle, and end of your videos asking viewers to subscribe. Include a CTA in your description, too. When you take time to answer questions, remind the community in the comments to subscribe to get notified whenever you publish new content.
Speaking of comments—thats’ where you need to be. Turn on your comments and engage with your community. In the early days before your YouTube channel takes off, enjoy being able to respond individually to each and every comment. Once your channel gets popular (not if), you won’t have that luxury anymore.
Depending on the nature of your content, viewers will sometimes proactively jump into the comments to interact with you or ask questions. Other times (and especially in the beginning), you might need to prompt your viewers with questions in the video or description to get them to start engaging.
Ideally, you want your comments to turn into a community. Users will begin interacting with each other, and you become less of a glue that holds it all together and more of an addition to the conversation. Once you’ve built an engaged audience, start communicating with them in the Community tab with regular channel updates and posts.
Whenever possible, create video content related to prior and future videos. You want to be able to direct users to your own YouTube channel for additional content rather than referring them elsewhere. This is best done in a video series format (which you can drop into a playlist).
For example, if you start a YouTube channel about running, you might begin with a “Getting Started” series of videos that outlines everything from buying the right shoes to building an entry-level running schedule. Next, you might include an intermediate-runner targeted series that focuses on helping runners break their current 10k or marathon record time—this might include a range of videos on pacing strategies, nutrition tips, and advanced training tactics.
Video series will keep your viewers consuming more of your content, and that increases your YouTube ranking and the chance they’ll convert into subscribers.
Find other channels to collaborate with. It not only helps you create better content, but it lets you both expose your channel to new audiences—it’s a win-win for creators and viewers.
Take Matthew Beem, for example. Thanks to his viral collaborations with YouTube’s biggest stars, he’s built a massive following in little-to-no time. He creates mind-blowing content for the likes of MrBeast, Logan Paul, KSI, and more, and they, in turn, share his creations with their audiences of millions of subscribers.
YouTube videos often rank at the top of Google search results—and with the right optimization, your videos can show up there, too. To jump to the top of the results, we recommend targeting keywords that already contain video results on the search engine results page (SERP).
For example, when you type “skateboarding tricks” into Google search, you’ll see a list of videos ranking towards the top. However, these aren’t necessarily the same videos you see when you type the same phrase into YouTube’s search engine.
If you want to get your videos to rank on YouTube and Google search results, we recommend creating content with a high click-through rate (CTR). The better your content performs on YouTube, the better chance it has of showing up in Google’s SERPs.
Notice how we didn’t say you need to post every day, once per week, or even every month. There’s no tried-and-true cadence that’ll skyrocket your viewership or subscribers—you just need to find a consistency that works for you and your audience.
For example, successful channels like GaryVee publishes new content every day, while our previous example Matthew Beem posts just once a week. Neither is better than the other—but they’re both consistent.
Find a cadence that works for you. Think long-term. You might have the bandwidth now to publish new content twice a week, but will you have that same capacity next month? What about next year?
Stick to a schedule that lets you create content comfortably. You don’t want to be scrambling every day or weekend to edit your video and get it published to stick to your plan. Create a content calendar that lets you get ahead so that you’re not sweating deadlines. Just like people used to watch sitcoms every Friday in the 90s, YouTube viewers will subconsciously know when you consistently post videos.
Every (and we mean every) video needs a CTA. Tell your audience exactly what to do with your content when watching your videos. CTAs could include:
Getting your audience to take action gets them engaged, keeps the YouTube algorithm working in your favor, and could even lead to direct sales. Don’t pass the opportunity up—not on a single video.
YouTube Analytics is a gold mine of channel insights. Here are just a few of the metrics you should be checking regularly:
All the YouTube growth tactics we talked about in this article are primarily organic strategies—they don’t cost a thing. While that’s fine and dandy, there’s an entire ecosystem of other opportunities on YouTube locked behind the mysterious world of advertising.
Fortunately, you don’t have to discover it on your own.
Join our course to learn everything you need to know to drive traffic, boost engagement, convert, and ultimately make more money using YouTube Ads. Tommie Powers will be leading the class, and he’s a go-to expert who’s generated over $500m+ on the platform. Trust us—you’re in good hands.
About Jesse Sumrak
Jesse Sumrak is a writing zealot focused on creating killer content. He’s spent almost a decade writing about startup, marketing, and entrepreneurship topics, having built and sold his own post-apocalyptic fitness bootstrapped business. A writer by day and a peak bagger by night (and early early morning), you can usually find Jesse preparing for the apocalypse on a precipitous peak somewhere in the Rocky Mountains of Colorado.
How Much Do YouTube Ads Cost? A Beginner’s Pricing Breakdown
Bobby Hundreds on NFTs and Transitioning Streetwear to Web3 — Exclusive
How B2B Sales is Changing Through Virtual Engagement – Q&A
How to Get Podcast Sponsors Before Airing an Episode
How “Podcast Princess” Hala Taha Turned Her Side Hustle into a Media Empire – Q&A
Daniel Flynn’s Unorthodox Marketing Makes Retailers Nervous — Exclusive
Learn How to Use Email Split Testing Like a Scientist
How Can AI Help Improve Lead Generation?
Best Social Media Marketing Strategy for Ecommerce Businesses (Strategies + Examples)
Small Business Marketing Guide: From Scratch to Success
What Is Predictive Analytics and How Can It Support Influencer Marketing?
Entrepreneurs Swear by This Product Launch Formula. Here’s How It Works
Podcast Marketing Guide: Market and Grow Your Show
5 Best Sales Funnel Software Tools to Power Your Business
SEO Basics: The Ultimate Guide of SEO for Beginners
FREE TRAINING FROM LEGIT
Actionable Strategies for Starting & Growing Any Business.
Join 300,000+ entrepreneurs worldwide in learning the latest insights & tips you need to build a game-changing business.